How Most Buyers Start Their Search
Many buyers begin their home search online casually. They browse major real estate portals like Zillow, Trulia, or Realtor.com, without a specific timeline in mind. It often starts innocently. They are simply looking at homes online when one catches their eye. They may attend an open house or click the “Request a Showing” button on the property page.
The Misconception About Who Shows the Property
Many buyers assume that clicking this button will connect them directly with the listing agent. In reality, this is rarely the case. These real estate websites make money by selling your contact information as a lead to other agents who have paid for access. The agent who meets you at the property likely purchased your lead and is not the listing agent. This means it is probably their first time seeing the home as well.
Why the Agent May Not Have All the Answers
Since the showing agent is not the listing agent, they may not be able to answer detailed questions about the property on the spot. Their primary goals are to show you the home and potentially gain you as a client. This often causes confusion for buyers who expected the listing agent’s expertise during the showing.
Who These Showing Agents Typically Are
In many cases, the agents buying leads from online portals are newer to the business. They may have limited knowledge of the local market and less experience guiding buyers through the process. While there are exceptions, buyers often do not get the highest level of service from these connections.
The Financial Incentive for Portals
Beyond selling your contact information to agents, many real estate portals also earn a percentage of the commission if you purchase through that agent. This creates a strong incentive for them to connect you with one of their paying agents rather than the listing agent.
The Better Approach to Starting Your Search
Rather than clicking a button on an online portal as you begin your home search online, take the time to interview two or three local buyer’s agents. Ask about their experience, their services, and how they will represent you. Learn about the buying process in your specific market, which can vary widely depending on location.
Why This Matters for Your Home Purchase
Working with an experienced, local buyer’s agent from the start ensures you receive expert guidance, tailored advice, and representation that puts your interests first. This is especially important in competitive or complex markets.
My Final Advice
Skip the convenience of clicking the “Request a Showing” button and instead find a buyer’s agent who will represent you from start to finish. I work with trusted agents across the country and can connect you with the right professionals to interview. This extra step at the beginning can save you time, money, and stress throughout your home-buying journey.
